In 2013, managers and leaders are not interested in the digital subjects because it’s a fancy matter, but because it provides most of the time the best answer to the new challenges they are facing :
stronger competition in an open economy
need to reduce costs, reach new customers, work better with partners
A survey by Mc Kinsey (March 9th, 2011) shows that today, Internet is development booster, especially for medium size companies.
Companies who “invested strongly in web technologies” have a short-term return on investment : a growth “twice faster than others”. Companies with a previous international presence have “exported twice more”.